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DECLARATION OF CORPORATE IDENTITY QUESTIONNAIRE
1. Basic information about company
Nameyour full name
Company namename to include in logo
Phoneyour phone number
Websiteyour website address
Market sector and sphere of activityplease describe in much detail the market sector in which the company operates and indicate whether your company operates on the local, national, European or international market.
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Clientswho is the recipient of your services/products – what companies / institutions? Please list the four most important.
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Targetwho is the potential recipient of your services / products – what companies/institutions would you like to have as your clients? Please list four.
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Direct competitionplease list the names (or internet website addresses) of companies directly competing with your company in the sector.
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Competitionplease list the names of companies in the market sector (or internet website addresses) of companies with which you would like to compete.
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2. Declaration of corporate identity
Vision (company’s intentions and aspirations)please describe in a few sentences.
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Mission (self-perception unique to the company)please describe in a few sentences how you plan to reach the state described the vision.
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Your company’s key values (what connects the brand and the Client – fundamental brand values)please list six values in order of decreasing importance.
EXAMPLE: professionalism, security, universality, modernity, expansion, etc.
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Functional values (what benefits does your brand ensure your Clients? What feeling would you like to invoke in a potential consumer/contracting party taking into account the how the company’s identity is perceived from the outside?)please list six values in order of decreasing importance.
EXAMPLE: confidence, security, mental comfort, modernity, etc.
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Field of expertise (who is seeking your company)what other companies, institutions – please indicate the market sector of these companies.
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Guiding thoughtdo you have a guiding thought or motto for the company?
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3. Suggestions for execution
VERY IMPORTANT
Mandatory elements, that is ones that must appear in the projectname necessary for the design of the typography, trade mark sign®, symbols, shape, etc.
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Brand signals (colors, shape)ones that, in your opinion, characterize the company.
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Traditional / Contemporaryis the logo to reflect the traditions of the company or imitate tradition, or is to be a contemporary logo?
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IMPORTANT!
Suggestionsare there logos of other companies (not necessarily in the same branch) with a style that you expect would suite the logo of your company? Please indicate them along with a comment (links are acceptable).
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Reflectionsto what extent can the logo be reflected in reality, e.g. in the architecture of the company headquarters, geographical location, characteristic elements – e.g. interior decorating, family traditions.
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